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Understanding Web Analytics: A Complete Informational Guide
Web analytics has become an essential discipline for anyone managing a website, mobile app, or digital presence. It involves collecting, measuring, analyzing, and interpreting data to understand user behavior and improve digital experiences. As online interactions grow more complex, web analytics helps organizations make informed decisions based on real evidence rather than assumptions. This article explores what web analytics is, how it works, key components, and why it matters for businesses, creators, and developers.
What Is Web Analytics?
Web analytics refers to the process of tracking and evaluating how users interact with a website or digital platform. It uses specialized tools to capture metrics such as page views, user sessions, traffic sources, on-site actions, and overall engagement patterns. The goal is to gain insights that help improve content, usability, conversions, and website performance.
At its core, web analytics answers questions like:
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